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Business Podcasts

A Company Podcast Made From Your Website

Your product pages, guides and FAQs already explain what you do. Obbo repurposes them into a narrated podcast with a voice that suits your brand and music composed for your show. New episodes arrive every day or every week, without anyone writing or recording a thing.

Sample episode

Your Podcasts. Your Player.

This is a live Obbo player widget. Embed it on your website and customize the layout, colors and controls to play your own podcasts.

Nothing new to write or recordNew episodes on your scheduleOn your website, Apple Podcasts and Spotify

Ten kinds of episode

An Episode For Every Question A Buyer Asks

Your website already answers these questions. Obbo picks the right kind of episode for each topic, so your podcast walks a customer from first curiosity to the decision to buy.
01

Explain the problem

For people who don’t know you yet.

  • Category explainers
  • Problem deep dives
02

Help them choose

For people comparing their options.

  • Product explainers
  • Buyer’s guides
  • Use-case spotlights
  • How-tos
03

Help them decide

For people who are nearly ready to buy.

  • Customer stories
  • Objections, answered
04

Tell your story

For building trust in your company.

  • Founder stories
  • Thought leadership

Your sound

Sounds Like Your Brand

Every podcast gets its own narrator and its own music, chosen to fit your company. Nobody has to record anything.
Narrator

A Voice Picked For Your Brand

Choose your narrator from a shortlist matched to how your company sounds. The same voice carries every episode, so listeners know your show.

Music

Music Composed For Your Show

Obbo composes three original tracks for your podcast. Want something seasonal for one episode? Ask for “holiday music” and get three new tracks to choose from.

Message

Ends On Your Call To Action

Set each episode anywhere from purely informative to a full advertisement, and tell it what to ask for. The narrator closes on your ask, with a gentle pointer on a founder story and a direct ask on a customer story.

How it works

A Podcast That Keeps Going

Set it up once. Your podcast keeps publishing from a lineup you choose.
01Step 1

Pick A Topic

Choose a podcast idea Obbo found in your content, or add your own.

02Step 2

Obbo Plans The Episodes

Obbo works out how many episodes your material supports and what each one covers.

03Step 3

Set The Schedule

A new episode every day or every week. You decide which topics are next in line.

04Step 4

Listeners Press Play

New episodes show up in the player on your website and in your listeners’ podcast apps.

Everywhere your customers listen

On Your Website And In Their Podcast Apps

Paste two lines into your site and your podcast plays there, styled to match your pages, with a button for your call to action under every episode. Send your show to Apple Podcasts and Spotify with one feed address, and each episode’s show notes carry your link and its sources. You see the plays for every episode in your Content Center.
Layout

The Whole Podcast

A player with your episode list underneath, for a podcast page or a resources section.

Layout

One Episode

Just the player, dropped into a product page or an article where one episode is the point.

Layout

Inside A Sentence

A small play button in your text: “Rather not read all this? Press play and we’ll talk you through it.”

Layout

A Poster Card

Cover art at full size, for sidebars and “more episodes” grids.

Layout

A Transcript With Clickable Sources

The episode as text that highlights each line as it’s spoken. Every fact links to the page it came from, and search engines can read it all.

Podcast apps

Apple Podcasts And Spotify

Copy your show’s feed address into Apple Podcasts and Spotify once. Every new episode reaches your subscribers from then on.

Built from your facts

Accurate, And Easy To Change

Every episode is written from your own pages, so it says what your company actually says.
Your facts

Correct It Once

If Obbo gets a fact wrong, correct it once and every new episode uses your version. Each episode lists the pages it was written from.

Free changes

Change A Finished Episode For Free

Edit a line of the script, switch the narrator or swap the music, and Obbo records the episode again at no charge. You can always go back to the earlier version.

11 languages

Speaks Your Customers’ Language

Make any episode in Spanish, German, Japanese and seven more languages. The player on your website plays the version that matches each page’s language by itself.

What it costs

A Weekly Podcast From $25 A Month

An episode costs 20 credits. Seeing your podcast ideas costs nothing. Ask for infographic pages to go with any episode, and they’re included in the episode’s price.
Starter$10 / month

40 credits: 2 episodes a month.

Team$25 / month

100 credits: 5 episodes a month, enough for a weekly show.

Virksomhed$60 / month

250 credits: 12 episodes a month, for up to 5 brands.

Every plan starts with a 14-day free trial, and credits are shared across podcasts, comics and infographics.

Hear Your Website As A Podcast

Business Podcasts Made From Your Website | Obbo